AI Video Campaign for a Sports Recovery Brand
PulseStrap is a wearable EMS strap that helps athletes recover between sessions — strap it on a thigh, a calf or an arm, press the pod, and gentle pulses do the work a massage gun can't reach.
We built a full campaign around the product as spec work: one cinematic hero film and a batch of UGC-style ads, generated, graded and sound-designed in a single production day.
Recovery tech reads as medical — pads, wires, clinical white. But the buyer is an athlete chasing intensity, not a patient. The content had to feel like sport itself: sweat, ice and speed, with the product arriving as the payoff rather than the excuse.
We replaced studio product shots with cinematic sport moments — a hockey stop spraying ice into the lens, a squat rack at midnight — and let the strap enter only when the body is at its limit. UGC-style cuts translate the same story into the native language of Meta and TikTok feeds.
Brand's live UGC ads and packshots dissected: product geometry, logo behaviour, caption style, platform norms.
Two lanes agreed upfront — a cinematic 'limit and recovery' arc and a casual creator lane, with hooks written per placement.
Product identity locked from reference images so the strap, pod and wordmark survive every frame. Graded teal-and-orange to match the logo.
Showreel assembled with sound design; every clip delivered in vertical and square masters, captions burned where the format wants them.
The macro shot carries the whole argument: the strap wraps a working muscle, the pod clicks, the pulse ripples visibly under the skin. No dashboard, no clinic — relief you can see. Every cutdown keeps this beat within the first six seconds.
“Sweat, ice, speed — and the product only when the body earns it.”
The numbers that matter
Eight ads and a showreel produced, graded and mastered inside one production day.
One 22-second showreel plus eight spots, delivered in every ratio paid social asks for.
No location, no crew, no talent contracts — the arena, the gym and the golden-hour track are generated.
A cinematic brand arc and a native UGC lane, built to be A/B-tested against each other.