A content team,
billed monthly
Hiring takes three months. Freelancers vanish in week four. Agencies bill for slides. Content Lab is the third option: a production floor that ships posts, carousels, video and articles on a schedule — with AI doing the volume and people doing the judgement.
This is what lands in your folder
Real work from the studio. Drag the strip, or click any clip to bring it forward.
The same engine makes things you can hang on a wall
Campaign posters, merch graphics, editorial covers. Generated, art-directed and prepared for print at 5000×7000.
Six formats, one team
You pick the mix each month. Nothing is locked — if video stops working and articles do, we move the budget.
Single images and copy for Instagram, LinkedIn and X — written to be read, not to fill a grid.
Six to ten slides that teach one idea. The format that still earns saves and shares.
Reels, Shorts and TikToks: hook, payoff, caption. Shot, generated or edited from your footage.
Long reads that answer what people actually search, structured so Google can read them.
Variants built for testing: same offer, different angles, sized for every placement.
Studio-grade renders from the photos you already have. No shoot, no studio rental.
Machines do the volume. People do the taste.
Layout variations, resizes for every placement, first drafts, studio renders from your product photos, subtitle burns, thumbnails. Work that used to eat a junior designer's week now takes an afternoon.
Strategy, hooks, the copy that carries the offer, and the judgement to throw away anything that reads like it came out of a machine. This is the part you are actually paying for.
Agency-level output at a fraction of agency headcount — and a price that does not scale with how many people sat in the meeting.
The four ways to get content made
We are not the cheapest line in this table. We are the one where the work actually arrives.
| Option | Cost | Speed | What goes wrong |
|---|---|---|---|
| Hiring in-house | $4,000+/mo | 3 months to hire | Salary, taxes, sick days, and one person cannot do video, design and copy. |
| Freelancers | $1,500–3,000/mo | Depends on their mood | You become the project manager. Quality swings. People vanish mid-campaign. |
| Classic agency | $5,000+/mo | Two weeks per approval | You pay for account managers, status calls and slides about the work. |
| Content LabTHAT'S US | from $690/mo | Weekly delivery | One team, one price, cancel with 30 days notice. You own everything. |
Buy a pack, get a quarter covered
One price, one delivery date, everything included. Prices in US dollars — packs are cheaper than the same items bought separately.
A launch, a campaign, or a test before committing to anything.
A full quarter of content, produced once and scheduled out.
A launch that needs everything at once, across every channel.
The rate card, in the open
Need something outside a pack, or more of one thing? This is what it costs, per piece. No quotes to chase, no «depends on the brief».
Vertical or landscape, hook and captions included. Minimum billable clip is 10 seconds.
Image and copy, sized for every platform you publish on.
Six to ten slides, written and designed as one story.
1,200–1,800 words, researched, structured and internally linked.
Print-ready at 5000×7000, the format you saw above.
Same team, monthly instead of per pack
Cheaper per asset than one-off packs, because we plan the quarter instead of reacting to it. Cancel with 30 days notice.
One founder, one channel, steady presence.
A brand that sells through content and needs volume.
A marketing team that wants an outsourced production floor.
Ninety minutes. We take apart your product, audience and tone, and agree what good looks like.
We build the templates, prompts and asset library your content runs on. Two weeks, once.
Assets land in your shared folder on schedule. You approve or comment in one place.
What performed, what to kill, what to double down on. The plan shifts accordingly.
Add-ons, priced up front
One-off pieces of work that sit outside the monthly rhythm. Take them or leave them — the subscription works without any of it.
Logo system, palette, type scale, templates you can hand to anyone.
Design and build, connected to your CRM and analytics.
A set of 10 AI-generated studio shots from your product photos.
Structure, audiences, creatives and tracking for one platform.
When a piece needs another pass beyond what the plan covers.
Questions people actually ask
AI does the volume: variations, layouts, first drafts, studio-grade product renders. A human sets direction, writes the copy that matters and kills anything that reads like a machine. That mix is why the price looks like this.
You do. Full rights to everything we deliver, transferred once the month is paid. Source files included — Figma, raw exports, the lot.
Because that is what a finished second costs to make properly — script, generation or shoot, edit, captions, sound, and the passes where we throw away what does not work. A 15-second clip lands at $300, which sits above a freelancer and well below a production house. Buying inside a pack or a retainer takes about 25–30% off every line, video included — the saving is printed on each card so you can check the arithmetic.
Take a pack when you have a launch, a season or a test with a start and an end. Take the retainer when publishing never stops and you want the cost per asset lower. Most clients start with a pack and move to the retainer once they see the output.
Any time, with 30 days notice. No annual lock-in, no cancellation fee. Pay annually and you get two months free, but that is your choice, not a requirement.
English and Russian at native quality. Other languages on request — we localise rather than translate, which costs a bit more.
First assets within two weeks of the brand session. The engine setup is front-loaded on purpose: after that, output is steady.
Add-ons are priced above, or we quote it. Nothing gets built without you seeing the number first.
Tell us what you need to publish
We'll come back with a plan, a number and the first three ideas — before you pay anything.