SINTEZ.

Agency Platform for the Russian Market

WEBSITEAI ASSISTANTSEO
Agency Platform for the Russian Market
CLIENT
SINTEZ · in-house
INDUSTRY
Digital services
MARKET
Russia · Belarus
SERVICE
Design · build · AI
ABOUT THE PROJECT

sintezdev.ru is the studio's Russian-market platform: a full service catalogue, live pricing, quiz funnels and a blog — running on Next.js on our own infrastructure.

It is also our proving ground: every conversion mechanic we sell was tested here first, with real ad traffic against it.

THE CHALLENGE

Thirty-four services competing for search visibility, priced in two currencies, sold to two very different markets. A single services page buries everything; thirty-four hand-made landings never stay consistent.

THE SOLUTION

We replaced the services page with a generated catalogue — every service is a landing-grade page built from one data model, with its own pricing logic and SEO structure. An AI assistant talks to visitors in the contact panel and files qualified leads into Bitrix24 and Telegram by itself.

HOW IT WAS MADE
01
Catalogue architecture

One data model drives 34 service pages: copy blocks, prices in two currencies, FAQ and schema markup per page.

02
Design system

Display type, cards and forms defined once — every generated page inherits the system instead of a template feel.

03
AI assistant

A Russian-language model wired into the contact panel: answers questions, qualifies, and creates the CRM deal without a human.

04
Traffic wiring

Metrika goals, quiz funnels and Direct campaigns connected, so every page reports what it earns.

sintezdev.ru/uslugi — the catalogue
sintezdev.ru/uslugi — the catalogue
sintezdev.ru/price — live calculator
sintezdev.ru/price — live calculator
THE ASSISTANT CLOSES

The contact panel is not a chat widget reading from a script — it is a working salesperson: it answers service questions, asks the qualifying ones, and files the finished lead into the CRM with a Telegram ping to the team. Night enquiries stopped dying in an inbox.

Thirty-four landings from one data model — and a salesperson that never sleeps.

WHAT SHIPPED

The numbers that matter

34
Service pages

Each one landing-grade, generated from a single data model with per-page SEO structure.

3
Lead channels

Forms, quiz funnels and the AI assistant — all landing in one CRM pipeline.

2
Currencies

Rouble and BYN pricing computed live across the catalogue and the calculator.

24/7
First response

The assistant answers instantly at any hour; humans confirm within the working day.

Want a campaign like this for your brand?

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