SINTEZ.

Print Line and Store for a Street-Art Poster Label

ART DIRECTIONPRINTE-COMMERCE
Print Line and Store for a Street-Art Poster Label
CLIENT
MIHALKEVICH · in-house label
INDUSTRY
Art & Print
MARKET
Worldwide
SERVICE
Art direction · print pipeline · web store
ABOUT THE PROJECT

A street-art poster label built end to end in this studio: the visual language, the production pipeline and the store that sells the result.

Every poster ships as a 50×70 print, so the pipeline's real test isn't a screen — it's a printhouse.

THE CHALLENGE

AI imagery loves screens and betrays print: artefacts invisible at 1080p turn into mush at 5000×7000 pixels. The label needed gallery-wall quality at poster scale, produced on a daily schedule rather than an artist's mood.

THE SOLUTION

We replaced one-shot generation with a finishing pipeline — every piece passes upscale, texture and typography passes before it earns the print master. The store closes the loop with a wall try-on: seven interiors, five frames, four sizes, so the buyer sees the poster on their wall before paying.

HOW IT WAS MADE
01
Style system

Nine named art styles dissected to pixels — stroke, grain, palette — so drops stay coherent series, not lucky pulls.

02
Daily drops

A scheduled generation pipeline proposes candidates every day; a human curates what enters finishing.

03
Finishing pass

Upscale to 5000×7000, texture repair and type layout — the pass that separates a render from a print master.

04
Store build

Catalogue, wall try-on configurator and checkout shipped as one Next.js build with a one-command deploy.

PRINT IS THE JUDGE

A poster can't hide behind a retina screen. The finishing pass exists because the 70-centimetre print is the only review that counts — if grain, type or gradients fail there, the piece never ships.

Nine styles, one wall test: if it doesn't hold a room, it doesn't ship.

WHAT SHIPPED

The numbers that matter

5000×7000
Print masters

Every poster finished to true print resolution, not an upscaled screenshot.

9
Art styles

A named style system that keeps daily drops reading as one label.

140
Try-on combinations

Seven interiors, five frames and four sizes in the store's wall preview.

1 command
Deploy

The whole store ships with a single deploy script — content days stay content days.

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